OUR TEAM
Joshua Day Chief
CEO
Joshua Day Chief is Chief Executive Officer of AdvancedAg (AAG). Since 2013, he has propelled the company's growth through groundbreaking research projects that have helped redefine biological technology in the agriculture industry.
Collaborating closely with dealers, suppliers, and end-users, Joshua addresses soil and water remediation with a collaborative team approach, positioning AAG as a global leader in sustainable agricultural solutions.
Joshua advocates for a future where Canadian agriculture thrives sustainably. As a visionary leader, environmental advocate, and community builder, Joshua is steering AdvancedAg towards a future where innovative solutions coexist with the principles of sustainability.
An unwavering advocate for environmental stewardship, Joshua's leadership extends beyond AAG. Recognized with the Honouring Excellence – Rising Star Award in 2020 by Lethbridge College, Joshua was later elected to serve on the Lethbridge College Board of Governors, contributing to the development of future leaders. In 2018, he received the Alumni Achievement Award from the Canadian Environmental Technology Advancement Corporation, solidifying his commitment to advancing environmental technologies.
Ashley Day Chief
COO
As Chief Operations Officer (COO) and co-owner of AdvancedAg Inc., Ashley plays a vital role in the future growth, success, and operations of the company. She takes pride in being a successful entrepreneur and is passionate about sharing her experiences and expertise to help others reach their true potential. Leading with intention has enabled Ashley to focus her efforts on maintaining a healthy work environment and ensuring company operations run smoothly.
To fuel her passion for community, business, culture, and athletics, Ashley is an active member of the Lethbridge Chamber of Commerce Board of Directors, co-chair for the Champion Committee and a proud member of the Truth and Reconciliation Committee for the Town of Raymond. Due to her dedication to innovation and entrepreneurship, Ashley was chosen as a finalist in the 2022 Alberta Women Entrepreneur (AWE) Awards for the Emerging Entrepreneur category and recently won the 2023 Young Business Professional Award at the Lethbridge Chamber of Commerce Business of the Year Awards.
Although business ownership occupies much of her time, Ashley prioritizes her role as a mother above all others and enjoys spending quality time with her family. When she is not camping or traveling with her husband and two kids, she enjoys staying active in the volleyball community. Ashley champions positive change and strives to leave a lasting legacy by empowering her children and other entrepreneurs as an influential role model.
John Wong
Director of Research & Development
As AdvancedAg's director of research and development, John is a crucial member of the team and is always focused on product development and moving the biotechnology further into the agriculture industry. John has over 30 years of experience working with individual bacteria species for environmental remediation.
John is the holder of US and international biotech patents. He has a Bachelor in Microbiology Chemistry and also holds Master's Degrees in Biochemical Engineering and Business Administration. John is the developer of our product line and is actively involved in ongoing research into probiotics and low toxicity biofertilizers and biopesticides for sustainable agriculture.
Kaylee Day Chief
Director of Sales
As the Director of Sales at AdvancedAg, Kaylee blends leadership, entrepreneurial expertise, and strategic vision to propel success in agricultural, water remediation, and retail markets. Known for innovative sales strategies, she excels in identifying growth opportunities and fostering impactful industry partnerships. Her extensive product knowledge, client relations skills, and motivational drive make her an invaluable asset to the AdvancedAg team.
Following over 12 years of successful business ownership, Kaylee brings her exceptional ability to build and maintain a loyal client following, coupled with strong business management skills and revenue strategies to the company. Beyond her professional achievements, Kaylee takes pride in her role as a mom to her three boys. Whether she is cheering them on at sporting events, enjoying quality time with her husband, or traveling the world as a family of 5, Kaylee is dedicated to maintaining a successful career and family life balance.
Daniel Wevers
Director of Operations
As Director of Operations, Daniel plays a pivotal role in developing and executing AdvancedAg’s business processes, IT applications, and operational systems. He’s driven the successful implementation of SaaS solutions, project management tools, and improvements across marketing, manufacturing, and logistics, ensuring that operations run efficiently and sustainably. Daniel’s leadership has been key in helping AdvancedAg scale and adapt as we continue to innovate in the agriculture space.
Daniel’s career began with a strong foundation in business management from Lethbridge College, where he developed a passion for improving operations in small businesses. Over the next 12 years, Daniel worked across a variety of local businesses before transitioning into IT, where he found the perfect intersection of business strategy and technology. This unique blend of experience allows him to craft tailored solutions that optimize business performance through technology-driven efficiency.
In 2020, Daniel returned to Lethbridge College, earning a Diploma in Computer Information Technology and graduating with honours to further strengthen his technical expertise.
With 15 years of experience at AdvancedAg, Daniel has been a core contributor to the company’s growth and operational success. His approach is grounded in collaboration, innovation, and a commitment to continuous improvement. As AdvancedAg continues to push the boundaries of sustainable agriculture, Daniel ensures that the company’s operations are equipped for both short-term success and long-term growth. Beyond his technical expertise, he’s passionate about fostering a positive team culture and empowering others to contribute to our shared vision. Daniel’s leadership is a key driver in AdvancedAg’s ability to meet the evolving needs of the agriculture industry while staying true to our values of sustainability and excellence.
Greg Goodwin
Business Development Manager
Passionate about strategic growth and development, Greg has a knack for systems thinking and operational synergy.
An International Management major and alumni from both Lethbridge College and the University of Lethbridge, the importance of fostering strong client relationships was consistently a major theme for him throughout his education. He has since leveraged this human centered approach to improve services and enhance business insights. Later, he complimented his experience with a graduate certificate in strategic management.
The combination of Greg’s education and experience in communications and data management will be an asset as AdvancedAg's sustainable products continue to transcend international borders.
Kim Leitch
Territory Sales Manager | AB
Kim Leitch is a dedicated agronomist with a lifelong passion for agriculture. Born and raised on a family farm, she has spent her career deeply immersed in the industry, gaining hands-on experience at every level. She earned her Bachelor of Science in Agricultural Studies in 2010 at the University of Lethbridge, which laid the foundation for a diverse and well-rounded career in farming, agronomy, and ag retail.
Over the years, Kim has worn many hats, from teaching farm safety and working in ag retail to serving as a chemical rep. All while staying actively involved in her family’s farm and directing its marketing for nearly a decade.
She believes it's time to rethink farming - focusing on soil health as the foundation for long-term success. Instead of short-term fixes, Kim looks for real solutions from the ground up, helping farmers build profitable, resilient operations that improve their land, crops, and the quality of the food we grow.
Outside of work, Kim is a mother of two, managing a small cow/calf herd and spending her time gardening, raising healthy livestock, and cheering on her daughters at the hockey rink. Whether she’s on the farm or in the field with producers, her goal remains the same - to help farmers grow good food and feed the world in a better way.
Tanner Fletcher
Content Creator
As the Content Creator at AdvancedAg, Tanner Fletcher combines his expertise in photography, filmmaking, and storytelling to capture the essence of sustainable agriculture. His work brings AdvancedAg’s mission to life, creating compelling visual narratives that engage farmers, industry professionals, and consumers alike.
With a deep understanding of consumer psychology and complex decision-making processes, Tanner crafts content that resonates, influences, and educates. His ability to simplify complex agricultural concepts and translate them into visually impactful media helps AdvancedAg strengthen its brand and connect with its audience.
From high-quality video production to engaging photography and digital storytelling, Tanner’s skills play a vital role in shaping how AdvancedAg’s innovations are perceived in the market. His creativity and strategic approach ensure that every piece of content not only informs but also inspires action in the push toward more sustainable farming solutions.
Hal Reed
Agronomy Advisor
With over 45 years of agronomy experience and six years of working with AdvancedAg's biologicals, Hal is an invaluable asset to the AdvancedAg team and the farming sector in Southern Alberta.
As an expert in soil management, crop production, and storability solutions, Hal takes pride in providing agronomy advice and building relationships. Whether it’s checking fields, taking soil samples, organizing crop tours, or offering support, Hal is our first point of contact for our growers.
Hal's immense knowledge, positive energy, and exceptional customer service is a valuable part of our team.
Dr. Phyllis Day Chief
Founder
As the Founder of AdvancedAg, Dr. Phyl had an illustrious career teaching at Lethbridge College. Her entrepreneurial spirit, expertise in technical writing and passion for her family were the cornerstones for AdvancedAg.
Her current role is providing vision, writing proposals, and mentoring team members. Most importantly, because of the strength of the AdvancedAg team, she is doing much of this from Arizona!
Rewarding company milestones include an Innovation Leader Award from the National Research Council and an Achievement Award from the Canadian Environmental Technology Advancement Corporation-West, both recognizing AdvancedAg’s leadership in finding innovative, sustainable solutions for soil and water.
Dedicated to Relationships
Our mission is to develop a team of innovative, inspired thinkers, creating a sustainable shift in the water and agricultural industries.
We are dedicated to authentic relationships and proud to collaborate with over 30 provincial/federal government entities, academic institutions, third party consulting, research facilities, environmental corporations, agricultural and aquatic industry experts and countless business owners.
